In the realm of mixed reality glasses, the Apple Vision Pro has been touted as a game-changer. But recent reports suggest Apple may be throttling back production due to unforeseen challenges. According to the Financial Times, the tech giant could significantly reduce the number of devices expected to hit the market in 2024. Production issues have led to Apple revising its initial expectations. The company might only release 400,000 units next year. This is a sharp 60% drop from the original goal. Apple had planned to deliver at least 1 million devices in the first year.
Challenges with 4K Micro-OLED Panels
A critical factor contributing to Apple’s scaled-back plans is issues related to the device’s 4K micro-OLED panels. These panels are integral to the Vision Pro, enabling content viewing and projecting the user’s gaze to the external area. Apple appears dissatisfied with the performance of these high-resolution screens, leading to a production slowdown. During the mixed reality glasses announcement, the showcased Apple Vision Pro models featured displays produced by Sony and TSMC. However, the components of the production version, which seem to have fallen short of Apple’s expectations, are from undisclosed suppliers.
Apple Vision Pro Production
Apple’s trailblazing mixed-reality glasses, Vision Pro, are encountering a bumpy ride on the production line. Given the intricacy of the device’s 4K micro-OLED panels, used to project content and provide a view of the external area, production problems have arisen. It seems the high-resolution screens have not met the stringent quality standards that Apple adheres to, causing the tech titan to rethink its initial production goals.
This has led to a significant scale back, with only 400,000 units slated for release next year. This is a 60% cut from Apple’s original aim of rolling out at least 1 million devices in the first 12 months. With these challenges in view, Apple and Luxshare, the assembling partner, are reportedly in the process of gathering parts for producing 130,000 to 150,000 units. Furthermore, these hurdles highlight Apple’s commitment to quality over quantity, ensuring the Vision Pro glasses live up to their cutting-edge promise.
Apple Vision Pro Impacting Affordable Variant
Apple’s Vision Pro production cutbacks may delay the launch of a cheaper variant. This less costly model aims to offer a simplified tech spec. The goal is to counter the premium version’s large $3,499 price tag. However, this variant seems to be facing similar issues. The report shares further insights from two unnamed suppliers. These suppliers reveal that Apple and Luxshare requested parts for making 130,000 to 150,000 units. Luxshare is the Chinese company responsible for assembling the glasses.
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In conclusion, the road to the launch of the Apple Vision Pro is seemingly filled with obstacles. The anticipated mixed reality glasses face significant manufacturing issues, leading to a considerable reduction in production. Despite these hitches, enthusiasts and the tech industry are watching closely. They are keen to see how Apple overcomes these hurdles as 2024 approaches. Moreover, Apple is focusing on maintaining the quality and functionality of this groundbreaking product.