Non-skippable ads on YouTube

Non-skippable ads on YouTube | YouTube on Smart TVs

In its bid to optimize advertisement reach, YouTube has unveiled plans to roll out 30-second, non-skippable ads on its smart TV application. This announcement emerged from the recent YouTube Brandcast event, revealing that YouTube’s smart TV app users will have to endure full 30-second ads without the skip option unless they’re YouTube Premium subscribers. Non-skippable …

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